NEWCREST
NEWCREST GRADUATE CAMPAIGN
Fairfax Employment Marketing Awards 2006 winner
Winner: Best promotion of graduate careers
Winner: Best intergrated campaign
Winner: Best Art Direction
2006 FAIRFAX EMPLOYMENT MARKETING AWARDS

Feedback from Judging Day

Best Art Direction – Newcrest
We were quite torn between the Newcrest Graduate program and the ANZ Grad program. The clincher was the unity of the Newcrest work, without the platform of a strongly established brand identity to work from. Newcrest by a nose.
“Newcrest mining used a well crafted device that carried through all communications – the miner is designed via relevant imagery. Strong use of blue block. Well-crafted communications for a challenging category.

Best Promotion of Graduate Careers - Newcrest Mining
“It would have been oh so easy to just take the usual “person in hard hat standing next to machinery” shot. But a little thought and some neat art direction has created a smart visual device that actually helps the idea, and works throughout the campaign.”

Best Integrated Campaign - Newcrest Mining
A visual solution that neatly encapsulates the campaign thought, and helps to avoid the typical cliches of the category.”